Leadership. Innovative Problem Solving. Creating Community.

These are attributes that best describe the coalition of founding performing arts leaders who collectively came together to create this new organization. We hope you will consider becoming a sponsor and facilitate arts programming that will enrich thousands of communities in rural, suburban and urban Mid-America.

We have curated a robust selection of XPO sponsorship opportunities to highlight your business and help support this wonderful gathering. 

For more information, download the Sponsorship Opportunities Brochure or email us at [email protected]


MAX 2024 will have numerous visibility branding opportunities, including:

  • Opening Party
  • Keynote Speaker Sponsor
  • Hyatt Elevator Window Clings
  • Hyatt Escalator Bank
  • Hyatt Lobby Water Wall Cling
  • Tote Bags
  • Exhibit Hall Snacks/Beverages
  • Key Cards
  • Mobile App
  • Notepads
  • Name Badges
  • Showcase Cash Bar Stations
  • Exhibit Hall Wi-Fi
  • Booking Calendar
  • Morning Coffee Stations
  • New Colleague Orientation
  • Volunteer T-Shirts
  • Marketplace Map
  • Mints
  • Pens

For Sponsorship Opportunities and Updates please contact:

Laurel Canan

Artist Manager and Heartland Performing Arts, Inc., Board Member
Siegel Artist Management
[email protected]