MAX faqS
2025 – Milwaukee, WI – September 15-18, 2025
- Registration Rates
- Booth Rental Fees (includes one Registration)
- Student with ID – $100
- Confirmed Showcasing Artist Day Pass – Coming soon
- Single Day Registration – $400 available onsite only
SAVE THE DATE!
2026 – September 21-24 in Milwaukee, WI
2027 – September 20-23 (location TBA)
There is no membership required to register (MAX only exists to host these cool XPOs 
)
That is okay! No one needs to remember their password as everyone will be starting as a “new user” when they register for the 2025 conference.
2025 schedule coming soon. Check out our Schedule at a Glance, or visit our 2025 Conference schedule for detailed information.
Conference APP will be available September 2025
Once you are registered for the conference, you will receive a link to DOWNLOAD THE APP. You will find lots of info including showcases, XPO Hall maps, schedules, etc. EventScribe hosts the MAX App and is a great resource for all up-to-date information.
Once you are registered for the conference, you will receive a link to DOWNLOAD THE APP in September 2025. Create a profile in the app, and then you’ll be able to see all the other registrants who have also created a profile and indicated they are willing to share their details. MAX encourages everyone to add as much detail to their profile as they feel comfortable sharing with everyone else. You may always opt out of sharing this information.
Beware of unauthorized emails offering to sell you the MAX attendee list. Registered attendees receive the list directly from MAX at no additional charge. Please report any such solicitations to [email protected]
As a conference registrant, if you opt-in, you will have access to the conference attendee list which MAX will email to you with regular updates prior to the conference and then a final time after the conference. Find out more in our 2025 General Policy.
Accessibility Midwest Arts XPO provides, upon request, alternative formats, auxiliary aids, and services necessary for all individuals to participate in all programs and services provided by our organization. Requests for services and accommodations should be given at the time of registration or submitted at least two weeks in advance of the XPO. Service Animals Only service animals will be permitted at the XPO. Find out more in our 2025 General Policy.
A parking map is available on the Venue Info page. We also suggest using Spot Hero.
The print materials we will have available are Milwaukee map, XPO Hall map, 26/27 booking calendar, and The Baird Center directional map. In the effort to be more eco-friendly and keep conference costs down, the professional development schedule, overview schedule, and showcase listings are available on our website and in the eventScribe APP. Note: the XPO Hall map will be printed by August 18, 2025. Those registered after that date will not be on the printed map, but will be on the eventScribe APP.
As a conference registrant, if you opt-in, you will have access to the conference attendee list which MAX will email to you with regular updates prior to the conference and then a final time after the conference. WE WILL NEVER ASK YOU TO PAY FOR THE ATTENDEE LISTS!
Find out more in our 2025 General Policy.
Once you are registered for the conference, you will receive a link to DOWNLOAD THE APP in September 2025. You will find lots of info including showcases, XPO Hall maps, schedules, attendees, etc. EventScribe hosts the MAX App and is a great resource for all up-to-date information.
XPO Hall is MAX’s exhibit hall and meeting space where folks gather to browse, meet, and network. The exhibitors are typically agents and artists with presenters “shopping” to find that perfect act for that open slot in their season. There are lots of options for exhibitors here. This XPO Hall is super comfy, too. There’s loungey areas with soft seating, tables, etc. Learn more about exhibiting at MAX here.
We understand there are those in our industry that do not have a roster to “sell” and a booth doesn’t work for the way they do business. To accommodate this need, we have created a “Connection Lounge” within the exhibit hall that allows one registrant to purchase access to the Connection Lounge and be able to schedule their meetings in the hall.
It’s a daily fee in addition to a registration and includes a table and 4 chairs. We are working hard to encourage everyone doing business at MAX
to use the hall space whether it be through a traditional booth, 1/2 booth or the Connection Lounge.
For more information, check out our 2025 Schedule-At-A-Glance
- Tuesday, Sept. 16 ~ 1:15-5:15 p.m.
- Wednesday, Sept. 17 ~ 1:15-5:15 p.m.
- Thursday, Sept. 18 ~ 10:30 a.m. – Noon. (Lunch & Learn Noon-1:15 p.m.) and 1:15-3:00 p.m.
Early Bird booth registration opens April 1, and booths go fast! So don’t wait, register here: Conference Registration. Once we are sold out, you can join the waitlist by emailing [email protected].
All Booth rental includes one (1) registration.
- Premium Booths are 10×10 and include pipe/drape, table, two chairs, and WiFi. PLUS an additional café table with two chairs.
- Asile and Standard Booths are 10×10 and include pipe/drape, table, two chairs, and WiFi.
- Half Booth = 5×10 and include pipe/drape, table, two chairs, and WiFI.
Electrical service and additional furnishings are available for additional fees
There are NO official juried showcases. All showcases are produced by independent producers.
2025 schedule coming soon.
We have a lot of sponsorship opportunities! Become an Elite Sponsor and receive amazing benefits, i.e. the Executive Producer has a private terrace lounge at The Baird Center!
We have Visibility & Branding Opportunities such as XPO Hall map, coffee stations, product placement in tote bags, etc. You can also Become an Arts Angel year round!
Learn more 2025 Sponsorship Opportunities Brochure
Purchase a Sponsorship: midwestartsxpo.org/sponsorship