The Midwest Arts XPO (MAX) is an arts conference created by Heartland Performing Arts, Inc., a nonprofit organization since June 28, 2022, which brings together arts professionals to encourage innovation, create educational opportunities, strengthen artist touring relationships, and support arts advocacy throughout the central United States. The organization was founded by agents, artists, and state consortia leaders from Illinois, Indiana, Iowa, Michigan, Minnesota, North Dakota, Ohio, South Dakota, Wisconsin, and beyond.