MAX faqS

2026 – Milwaukee, WI – September 22-25, 2026
Registration Rates 

All conference activities take place at the Baird Center in downtown Milwaukee, including registration, professional development, consortia meetings, Youth & Family Symposium and Showcase, Independent Showcases, and the XPO Hall.

Baird Center: 400 W Wisconsin Ave, Milwaukee, WI 53203

Learn more about all Milwaukee has to offer!

SAVE THE DATE!

2027 – Milwaukee, WI – September 20-23, 2027

There is no membership required to register (MAX only exists to host these cool XPOs )

That is okay! No one needs to remember their password as everyone will be starting as a “new user” when they register for the 2026 conference.

Check out the schedule and conference highlights here!

Conference APP will be available September 2026 to registered attendees only.

Once you are registered for the conference, you will receive a link to DOWNLOAD THE APP. You will find lots of info including showcases, XPO Hall maps, schedules, etc. EventScribe hosts the MAX App and is a great resource for all up-to-date information. 

Once you are registered for the conference, you will receive a link to DOWNLOAD THE APP in September 2026. Create a profile in the app, and then you’ll be able to see all the other registrants who have also created a profile and indicated they are willing to share their details. MAX encourages everyone to add as much detail to their profile as they feel comfortable sharing with everyone else. You may always opt out of sharing this information.

Beware of unauthorized emails offering to sell you the MAX attendee list. Registered attendees receive the list directly from MAX at no additional charge. Please report any such solicitations to info@midwestartsxpo.org.

As a conference registrant, if you opt-in, you will have access to the conference attendee list which MAX will email to you with regular updates prior to the conference and then a final time after the conference. 

MAX strives to provide an inclusive and accessible event experience. Reasonable accommodations will be provided upon request in accordance with applicable law, subject to feasibility and the capabilities of the event venue. 

Reasonable accommodations may include accessible entrances and seating, alternative formats when feasible, or a complimentary registration for an accompanying personal assistant. MAX is not responsible for the provision or cost of personal assistive devices, individual support services, interpretation, translation, or other specialized accommodations unless expressly agreed to in writing in advance. 

Accommodation requests should be submitted at the time of registration or no later than two (2) weeks prior to the XPO. Only service animals will be permitted at the XPO, however it is the responsibility of the attendee to monitor any policy changes set forth by the Baird Center prior to arrival.  

 Please visit the Baird Center Accessibility outline for facility accommodations on site. 

A parking map is available for your reference. We also suggest using Spot Hero.

In the effort to be more eco-friendly and keep conference costs down, the professional development schedule, overview schedule, and showcase listings are available on our website and in the Eventscribe MAX Conference App.

Note: the XPO Hall map will be printed in August 2026. Those registered after materials are sent to the printer will not be on the printed map, but will be on the Eventscribe APP.

As a conference registrant, if you opt-in, you will have access to the conference attendee list which MAX will email to you with regular updates prior to the conference and then a final time after the conference. WE WILL NEVER ASK YOU TO PAY FOR THE ATTENDEE LISTS! 

Find out more in our 2026 General Policy.

Once you are registered for the conference, you will receive a link to DOWNLOAD THE APP in September 2025. You will find lots of info including showcases, XPO Hall maps, schedules, attendees, etc. Eventscribe hosts the MAX App and is a great resource for all up-to-date information. 

XPO Hall is MAX’s exhibit hall and meeting space where folks gather to browse, meet, and network. The exhibitors are typically agents and artists with presenters “shopping” to find that perfect act for that open slot in their season. There are lots of options for exhibitors here. This XPO Hall is super comfy, too. There’s loungey areas with soft seating, tables, etc. Learn more about exhibiting at MAX here.

For more information, check out our 2026 Schedule. 

• Wednesday, Sept. 23: 1:15-5:15 PM
• Thursday, Sept. 24: 1:15-5:15 PM
• Friday, Sept.  25: 10:30 AM – 12:00 PM, Accessible hours during the Lunch & Learn 12:00-1:15 PM,  and 1:15-3:00 PM. 

Early Bird booth registration opens April 1, and booths go fast!  So don’t wait, register here: Conference Registration. Once we are sold out, you can join the waitlist by emailing info@midwestartsxpo.org. 

All Booth rental includes one (1) registration.

• Premium Booths are 10×10 and include pipe/drape, table, two chairs, and WiFi.  PLUS an additional café table with two chairs. 
• Aisle and Standard Booths are 10×10 and include pipe/drape, table, two chairs, and WiFi. 
• Half Booth = 5×10 and include pipe/drape, table, two chairs, and WiFI. 

Electrical service and additional furnishings are available for additional fees

There are NO official juried showcases. All showcases are produced by independent producers.  

We have a lot of sponsorship opportunities!  Become an Elite Sponsor and receive amazing benefits.

We have Visibility & Branding Opportunities such as  XPO Hall map, coffee stations, product placement in tote bags, etc.  You can also declare I ❤️ MAX year round with a donation!

Learn more: midwestartsxpo.org/sponsorship
I ❤️ MAX: midwestartsxpo.org/donate