News
WEDNESDAY, APRIL 2, 2025
Midwest Arts XPO 2025 Committees
The Midwest Arts XPO would not be possible without the help of the following people volunteering their time to organize the 2025 conference!
CONFERENCE PLANNING COMMITTEE
Tommy Hensel, Chair, Elgin Community College
Josh Sherman, Theaterworks USA
Kerith Iverson, Délégation du Québec à Chicago
Lisa Rock, Close To You/Lisa Rock Entertainment
Sara Barasch, IMG Artists
Sarah McCarthy, Dandelion Artists
PROFESSIONAL DEVELOPMENT COMMITTEE
Jennifer Morris, Chair, Siegel Artist Management
Lori Andersen, Andersen Arts Group
Lindsay Bauer, Sondheim Center for the Performing Arts
Gail Boyd, Gail Boyd Management
Alexis Cuda, Oak Creek Performing Arts & Education Center
Gary Minyard, Dayton Live
Regina Ruhberg, Washington Pavilion of Arts & Science
Wallace Thomas, Ball in the House
SHOWCASE COMMITTEE
Jennifer Morris, Chair, Siegel Artist Management
Tara Bailey, Bailiwick Agency
Shantel Dow, Sheldon Theatre of Performing Arts
Joshua Kane
Derrick McBride, Dance Theatre of Harlem
Kevin Peters, GL Berg Entertainment
Lisa Rock, Lisa Rock Entertainment
HOST COMMITTEE
Jared Duymovic, Co-Chair, Marcus Performing Arts Center
John Hassig, Co-chair, Marcus Performing Arts Center
Kevin Horton, William Morris Endeavor Entertainment
Merrill Miller, Northshore Center for the Arts
Ichun Yeh, Sozo Media
Tyler Nikolas, Sharon Lynne Wilson Center for the Arts
Matt Anton, ACA Music & Entertainment
Matt Beringer, The Pabst Theater Group
Josh Sherman, Theaterworks USA
SPONSORSHIP COMMITTEE
Laurel Canan, Chair, Siegel Artist Management
Bill Blagg, Bill Blagg Magic & Illusion
Tommy Hensel, Elgin Community College
Kerith Iverson, Délégation du Québec à Chicago
Daniel Israel, Jazz at Lincoln Center
MARKETING/COMMUNICATION COMMITTEE
Tianna Conway, Chair, Moraine Valley Community College
Josh Benson, Marion Cultural and Civic Center
Kerith Iverson, Délégation du Québec à Chicago
MONDAY, FEBRUARY 3, 2025
Heartland Performing Arts Announces New Officers and Welcomes Five New Board Members

Many thanks to outgoing president, Tommy Hensel, who served as board president from 2022 to 2025, and was instrumental in establishing Heartland Performing Arts as a nonprofit and leading the successful launch of the inaugural MAX conference in September 2023.
MONDAY, SEPTEMBER 23, 2024
We can’t believe the conference was a week ago! Thank you to all that attended, to our sponsors, and the the volunteer committee members for another amazing conference! We can’t wait to be in Milwaukee, WI for 2025!
MAX2024 By the Numbers
- 753 Total Attendees from 34 states, Canada and France
- 29 Professional Development Sessions
- 222 Exhibitor Booths in the Exhibit Hall Marketplace
- 202 Presenting Organizations Represented at MAX
- 250+ Showcases Took Place Over Three (3) Nights